The city of Cullera is situated in a privileged location, on the shore of the Mediterranean Sea and flanked by the Júcar River to the south and by the Albufera Natural Park to the north. Cullera has beaches of fine sand and shallow clear waters and, in turn, contains small coves between cliffs.

In addition complements its tourist value with a wide cultural offer composed of museums and monuments located in the old town and a network of ecotourism routes and viewpoints to enjoy the different natural landscapes of the town.